Sunday, November 2, 2008

Competitive Intelligence Basics Workshop in Egypt

CI professionals, You are welcomed in Egypt
Competitive Intelligence Basics Workshop (ICI-1)
Nov. 10/11 2008, Cairo, Egypt
Institute for Competitive Intelligence

In times of increasing competition and complex, fastmoving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning. Competitive analyses are essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.
This workshop conveys the fundamentals needed to efficiently conduct research, master information overload, use analytical tools intelligently, implement CI as a process in your business and make strategic decisions with greater certainty.

Workshop focus

The value of Competitive Intelligence (CI) for your business

Analysis of one’s own company: Where are we now and where do we intend to go?

Handling the information overload and testing data quality

Analytical methods to determine the competitive and market situation

Successful implementation of a CI system in a business

CI professionals, You are welcomed in Egypt

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