Financial Intelligence for Strategic Planning
by Jim Lenskold
Look at the some of the fundamental information you collect to guide the strategic market planning process: customer intelligence, competitive intelligence and market intelligence.
Marketers use this intelligence as insight into the types of strategies that are likely to be successful. Bringing financial intelligence into the mix offers new insight into the potential value of strategic and tactical alternatives and also leads to a disciplined approach to marketing campaign development.
Read more
http://www.lenskold.com/content/articles/mprofs_120203.html.
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